The Band

Hugo Moto is a motley crew of dreamers, engineers extraordinaire, businessmen, and marketeers. We all love riding motorcycles on and off-road.


Nico DananNico Danan/Founder & CEO

Nico is a storyteller, with fifteen years of experience building online communities and working on digital storytelling projects, he earned his skill set working for online magazines and top startups in the silicon valley. Nico got the motorcycle bug when his dad put him on a Yamaha YSR 50 CC at age 10, since then he has roamed the U.S. on two wheels and is always thinking about the next trip.


Christian TravertChristian Travert/Director of R&D, Co-Founder

Christian is a master in his craft of design built. He engineered, designed and manufactured many unique vehicles. Most notably custom bikes with helicopter turbines acquired by Hollywood stars like Jay Leno. He also manufactured and sold the successful Travertson Vrex motorcycle to hundreds of riders around the globe. Christian brings more than thirty-five years of experience in designing and manufacturing motorcycles in the U.S. and Europe. His unique talent as a builder comes from years of experience as a rally pro rider in Europe and Africa.


Jason Smith/Advisor 

Jason rolls dirty. He started racing motorcycles at an early age and never stopped. Funny story, he raced the same Kawasaki  KX 500 in the U.S. that Christian raced in the Sahara back in 1987. Jason is a seasoned business development expert with 20+ years of experience working with high-performance brands such as WARN and FOX.


Chris DananChris Danan/ Co-Founder

Chris is a veteran business leader with a unique talent for sales and product development. Chris brings over 40 years of experience in leadership and sales working in the aircraft and defense industry. With a few cross-country motorcycle trips under his belt, Chris is a serious rider and is always our designated test pilot for prototypes catered to the Harley market. At age 16 in the mid-1960s Chris was the youngest pilot in France. His head was always in the clouds until he landed his first Harley Fat Boy many years ago. Since then he has logged almost as many hours on the saddle as he had in the sky.


Luca Bar/Design Consultant

Luca is a speed devil, with an addiction for Alpine twisties. Luca graduated in 2004 from the prestigious Turin Polytechnic with a bachelor in industrial design with a double major in Eco Design. But as Luca’s young daughter puts it “Dad draws motorbikes." It summarizes only lightly the unique skill set Luca's got. As the head of design at Hugo Moto, Luca collaborates closely with Christian on design and engineering. Luca is a highly talented designer but what sets him apart is his unique capacity to understand how to combine efficiently form, function and the reality of manufacturing.