Press

Everything about Hugo Moto in the Media, the Interwebs and the good ole' paper mags.
 
 
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Hugo Moto Gets Dirty With American Iron on Revzilla/Common Tread

"Of course the idea is not new. Over the years, lots of "dual-Sportsters" have been built by garage hacks and talented customizers alike. Plenty of Common Tread readers were hoping an American company would produce a competent adventure bike, but instead Victory shut down and Harley has pulled back. Hugo Moto's plan is to enable Sportster owners to do it themselves with a a kit that draws on Christian's rally racing knowledge and converts a Sportster into what Hugo Moto claims to be a competent adventure motorcycle.
Having ridden quite a few of the current OEM scramblers and ADV bikes, with a few longer off-road rallies under my belt on my Tiger 800 XCx, I was skeptical. The idea of building a true off-road bike out of a Sportster doesn’t sound sensible to my mind. Nico argues that it does make sense for a world traveler."
 
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BROKE DOWN IN THE DESERT: HOW I SURVIVED THE SAHARA

"Christian is the real deal. As a rider, he’s done more than 400 enduro and supermoto races, a few African rallies and the brutal 24-hour moto race in Brittany. He’s also an accomplished mechanical engineer and machinist with a MacGyver knack for finding simple solutions to complex problems. But of all the stories he’s shared with me, the one that most stands out is an epic story of survival in the Sahara Desert.
What started with my search for a part became much more as Christian and I became both friends and business partners, as founders of Hugo Moto Corp. But none of that would have happened if a Touareg nomad had not stopped for tea at just the right moment in the middle of the Sahara in 1987, because Christian would not be here."
 

Hugo2go: One-Night Stand Backpack
A go-bag with everything you need for a night of motorcycle camping

The team over at Hugo Moto seem to have their heads screwed on just right. Turning Sportsters into fully capable, scrambly world traveling machines, and designing epic kits like this so you can pick up and go on a whim.